Vive el Cambio is an environmental campaign led by Sony Mobile and Electronics in Latin America that utilizes a message of electronics recycling to bring more customers to Sony stores and accomplish Sony’s environmental goals. In October 2015, Sony Mobile partnered with Sony stores, Sony Music and Sony Pictures’ Hotel Transylvania 2 to create a series of Vive el Cambio events at Sony stores across Latin America. The events included Sony Music artist Fifth Harmony’s music and characters from Sony Pictures’ Hotel Transylvania 2.

Customers were asked to bring in an electronic item to be recycled; in return, they received a discount at the store and participated in the family event, including Hotel Transylvania 2-inspired face painting for the kids.