RECENT ACTIVATIONS

In Latin America, Hotel Transylvania 2 and Sony’s Vivo El Cambio campaign brought together families for Halloween fun and to recycle used electronics.

Spider-Man transformed into a planet-saving Super Hero by leading Earth Hour’s “lights out” event in 7,000 cities and towns in 162 countries in order to raise awareness about saving energy.

In this nationwide campaign with the U.S. Forest Service and Ad Council, the forest-dwelling Smurfs encouraged kids to get outside and enjoy “America the Bluetiful”.

In Brazil, cinema students teamed up with professional filmmakers and actors to make short films aimed at igniting a global discussion on climate change in this partnership with The World Bank’s Connect4Climate initiative.

In Portland, Oregon, Wheel of Fortune promoted simple solutions to the world’s biggest puzzle: saving the environment. The shows featured green-themed games, prizes, and even eco-conscious dresses worn by Vanna White.